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今年、はじめて青山フラワーマーケットさんとお仕事ができました。
お正月のメインビジュアルを担当させていただいたのですが、
お仕事のこだわりや丁寧さに身が引き締まる思いでした。
毎回季節のキャンペーンを年間でやっていることもすごいなと思ったのですが、毎回テーマがあり、それに沿った商品づくりと広告づくりにもブランディングがいきとどいていて、あたりまえのことなんだと思いますが、関心と感心でした。
撮影でも、ブランドマネージャーのこだわりがあちらこちらにちりばめられてキリリとした見た目になるのが、魔法かと思ったくらいです。
テーマは「日本」「日の丸」で頂いていたので、それを新しく見せられるよう考えていきました。この松は売られている商品ではなく、イメージとして撮影しました。
言葉は「新しい」や「初めて」という言葉を使いたくて考えていたんですが、
日本らしく、漢字をひらいてみようかと思ったんです。ひらがな化してみようと。 日本独特の文化も伝わる気がして。 コピーライターではないので、デザイナーが考える絵的な発想なのですが。 そんなこともすべてが、楽しいお仕事でした。